Chloe Jamie wanted to build something meaningful for her family while embracing the joys and challenges of motherhood. What began as a few designs sketched during nap times quickly grew into a brand rooted in love, creativity and purpose. Inspired by her daughter, Chloe wanted to prove that it is possible to follow your heart, balance family life and create something beautiful from the ground up. At Love Mallorie, they have created a range of stylish, practical, chaos-proof mum bags, perfect for busy parenting life. Here she talks to The Natural Parent Magazine about how the brand began, the lessons learned along the way, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
Love Mallorie was born from a place of love, creativity and a deep desire to build something meaningful for my family. After becoming a mum, my perspective shifted – suddenly, I was more motivated than ever to create a life filled with purpose, flexibility and passion. I wanted to show my daughter that you can follow your heart and build something beautiful from the ground up.
The name Love Mallorie is a tribute to that love – for my little girl, for the journey I experienced through motherhood and for the joy I find in creating things that bring happiness to others. With every product I design, there’s intention, care and a little piece of my heart.
This business isn’t just a brand; it’s a reflection of my story, my family and the dreams I’m chasing every day.
The launch: How did you start out in the beginning?
Love Mallorie began the way many great things do – with a messy home, a million ideas and a baby who made my heart explode. After becoming a mum, I wanted to do more than just a 9-5. I craved something creative, something mine, and something that let me show up for my daughter and myself.
One day (probably in pyjamas, let’s be honest), I started sketching designs during nap time. What began as a little passion project quickly grew into a brand full of personality, colour and heart. I wanted to create something special and practical for all mums.
There was no big plan – just a lot of passion, late-night googling and trial and error. And somehow, through the chaos of mum life and big dreams, Love Mallorie was born.
The innovation: What was the biggest breakthrough for you with your business?
Honestly, the biggest breakthrough for me with Love Mallorie wasn’t a massive viral moment or overnight success – it was realising that people actually cared about what I was creating.
I remember the first time someone I didn’t know placed an order – not a friend, not my mum, not someone who felt obligated. Just a real person who found Love Mallorie and connected with it. That was the moment everything shifted. It made me realise this little dream of mine had legs, and it could actually go somewhere!
From there, it was the little wins that added up: the kind reviews, people tagging my products and sharing with their friends and families. That’s when I knew I was building more than just a brand – I was building a community.
That quiet but powerful belief that “I can really do this” was the moment everything changed.
Yin and Yang: How do you balance work and family?
I don’t always – but I’m doing my best and that’s more than enough.
Running Love Mallorie while being a mum is a bit like juggling building blocks, snacks and a to-do list that never ends. Some days, I’m on top of the world – orders packed, content created, toddler happily entertained. Other days, we’re all in our pyjamas at 2pm and I’m answering emails with one hand while wiping sticky fingers with the other.
The truth is that balance doesn’t always look “perfect”. It looks like working during nap times, late nights and early mornings. It’s choosing family when they need me and choosing my dream when I’ve got the space to chase it. It’s messy, magical and full of love – and somehow, it works.
At the heart of it all, my daughter and my fiancé are my biggest motivation. They are the reason I started and the reason I keep going – and a reminder that even on the chaotic days, I’m building something special for our future.
