My Baba Measure / 30 July, 2025 / Christina Walter
On the My Baba Wishlist…
School shoes that support your little one’s developing feet and stand up to playground antics, yes please! With one of the most extensive school shoe collections, Start-Rite has a style to suit every child’s feet.
From sprinting past the school gates to spontaneous sports at lunchtime, Start-Rite shoes are built to last, and protect, until a child grows out of them. There are now 28 new styles available in the back-to-school collection, including classic Mary Jane and T-Bar shapes, as well as trainer styles with 360° bumpers for the ultimate protection from playground antics.
Jellycat, the beloved luxury soft toy brand, is excited to unveil a whimsical update to its exclusive Fish & Chips experience at Selfridges London. Building on the success of its original immersive concept, Jellycat introduces a fresh lineup of lovable characters and playful décor for fans and collectors alike.
Leading the new arrivals is the adorable Amuseables Fish Pie, featuring soft brown fur, corduroy boots, a darker “crust,” and a stitched fish motif. Presented in Jellycat’s signature Fish & Chips newspaper packaging, it comes with an enamel pin badge, sticker sheet, and personalised sticker.
Beyond the van, discover three Selfridges-exclusive characters:
Amuseables Jesse Can of Pop – Sparkling with silver, blue stripes, and a fuzzy lemon logo.
Leicester Pigeon – A true London gent with a purple tummy, teal collar, and cheeky charm.
Chip Seagull Bag Charm – A pint-sized companion perfect for adding seaside flair to your adventures.
ergoPouch, experts in baby sleepwear, has launched the Drift Home Easy Sleep Monitor and Smart TOG Guide. The first no-Wi-Fi baby monitor with real-time dressing recommendations. Designed to ensure safe, restful sleep, this intuitive device empowers parents to create the ideal sleep environment with ease and confidence.
“Our Drift Home Monitor reflects our commitment to baby safety and comfort,” said Alina Sack, CEO of ergoPouch. “By merging our sleepwear expertise with smart technology, we offer peace of mind – without internet associated risks.”
Key features include:
- Smart TOG Guide for real-time dressing suggestions based on room temperature and humidity
- Secure, no-Wi-Fi connection to prevent hacking
- HD video/audio, 5” colour LED screen with zoom
- 2-way talk back, night-light, sound machine
- Notifications for sound, temperature, feeding, and nappy changes
More than a monitor, Drift Home is a sleep companion that helps parents keep their baby safe and cosy year-round.
With autumn around the corner, PO.P proudly introduces its all-new AW25 Outerwear collection for children aged 0–10. Designed for durability and adventure, every piece is 100% waterproof, stylish, and made to last at least three children or more!
New this season is the Snap-in Family: a smart layering system featuring the Waterproof Stormy Shell Jacket, which pairs effortlessly with cosy fleeces, puffers, and gilets. Mix, match, and snap in layers to adapt to shifting temperatures and unpredictable weather.
Back by popular demand, the award-winning Waterproof Kids Stormy Shell Jacket returns in fresh colours. Voted best in category by IndyBest, it boasts a 12,000mm water column for all-day protection, plus windproof, breathable performance in a lightweight design.
For little explorers aged 6 months to 6 years, Puddle Suits offer full-body coverage. Made from recycled polyester, they’re windproof, waterproof, and available in fun colours like cherry print, deep blue, and soft lavender.
Toys Of The Week
The Casdon Ooni Pizza Oven (£20) is an exact replica of the adult Ooni Koda 16 outdoor pizza oven, allowing children to learn through play in the sunshine. Perfect for any Little Chef, this set is a mini version of the iconic Italian Pizza Oven, offering a slice of authentic culinary play whipped up al fresco.
For creative young chefs who want to add to their at-home kitchen, there is also the Casdon Ooni Pizza Topping Station (£15), complete with a removable topping lid section, just like in a real pizzeria.
The Casdon Ooni range is a fun way for children to join in on the cooking, and it also helps coordination, fine motor skills, imagination and social skills.
The Xootz Comet Electric Go Kart is an absolute thrill ride! From drifting and spinning to full-on racing, this sleek machine delivers a high-octane experience that kids will love. With its powerful dual 200W motors, it can reach speeds of up to 16 km/h, making every ride feel like a real adventure.
One of the standout features is the dual driver modes, which let young racers choose how they want to drive, whether it’s cruising or going full throttle. It’s incredibly fun and surprisingly fast, perfect for kids aged 8 and up who are ready to take their outdoor play to the next level. A fantastic mix of style, speed, and excitement!
Latest Books
Hangry, Kathryn Wanless
A laugh-out-loud rhyming romp about how being HANGRY can turn you into a little bit of a monster! Brought to life by debut author, Kathryn Wanless, and illustrations packed with humour and personality from Fred Blunt.
When Evangeline’s alarm clock shrieks, the day is NOT off to a good start because. . . SHE’S HANGRY! But after breakfast, Evangeline is back to feeling right and skips happily down the street. Yet, at school, as lunchtime looms near. . . Yes, you guessed it. . . SHE’S HANGRY! The afternoons are always lots of fun. Except, as she leaves the playground and spots her waiting Mum, UH OH. . . SHE’S HANGRY, AGAIN!
When at last they make it home, things go from bad to worse. It turns out that it’s not only Evangeline who is HANGRY! Can Evangeline and Mum work together to find the perfect snack before it’s too late?
For the burger enthusiast who takes pride in mastering the art of the perfect stack, this personalised grilling gift is quite literally made for them. Packed with 15 expert-level recipes, this burger bible is sure to inspire even the most devoted patty lover.
What’s On
Date: 8th – 11th August and 15th – 18th August
Time: 11am – 3pm
Location: The Market Mezzanine, Old Spitalfields Market, 16 Horner Square London, E1 6EW
Led by the brilliant team at Bricks McGee, these hands-on workshops will run over two weekends, both with their own themes. From 8th – 11th August, young builders can help piece together a giant collaborative skyline of the capital in ‘London Landmarks’, whilst from 15th – 18th August, it’s all about ‘Magical Monsters’ – where kids are encouraged to dream up and design their own weird and wonderful creatures.
IN THE SPOTLIGHT…
Next Kids new-in collection is bursting with all the latest looks for your little ones wardrobes. A refresh on seasonal staples or keeping up-to-date with the latest fashion trends. Update their looks with everyday essentials including cosy hoodies and jumpers along with denim jeans, versatile tops, t-shirts and wear-on-repeat sets.
Read Next
Start-Rite Reveals “Child-Proof” Footwear For Back-To-School
